Scruby warned that scrolling electronic billboards on the streets could cause drivers to become distracted by them. He said the signs should be positioned parallel with the footpath, rather than across it, so that they don’t face the street.
A new billboard outside the Adina Hotel in Crown Street, Surry Hills, has aggrieved property manager Darren O’Bryen, who said the sign obstructs guests alighting taxis and blocks the line of sight to nearby restaurants.
A new advertising billboard outside the Adina Hotel on Crown Street, Darlinghurst.Credit:Michael Koziol
“It’s a real problem for us … it’s really not in a good spot,” he said. “There are some ones that are quite innocuous and others that are just plain absurd.”
Commuter Michael Evangelidis noticed a problem with the new bus shelters on Elizabeth Street in the CBD – they had advertising installed on both sides, including the side from which the buses approach, which meant some people had a hard time seeing their bus was coming. Access to the footpath has been made available to enable wheelchairs, mobility walkers, and prams to use it.
Credit:
Steven Siewert
QMS Media mostly deferred to the council but said that all assets had been designed in compliance with street furniture placement guidelines. Adequate footpath access has been provided to ensure prams, mobility walkers and wheelchairs can continue to use the footpath.
“We are listening and responding to feedback from the community regarding this upgrade.”
This footpath is crowded with a pole, digital billboard and a phone booth.Credit:Steven Siewert
QMS Media mostly deferred to the council but said the positioning of phone boxes next to some of their billboards – in Pitt Street Mall, for example – “is something to discuss with the City of Sydney and Telstra”.
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The side of the billboards that has been obstructed by the phone booths is used by the council for community communications, not advertising sold by QMS.
Meanwhile, other world cities are removing standalone pay phones entirely. New York now has a network of digital billboards that include a built-in public phone, as well as free Wi-Fi and device charging ports.
The City of Sydney spokesperson said: “Telstra determine the location of their payphones, and under the Federal Telecommunications Act are not required to consult with community or seek approval from councils or other authorities.”
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Originally published at Brisbane News Station
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