Embedded insurance It is becoming more common to sell coverage simultaneously with other products or services. Data platform Dealroom says it makes up a growing share of all policies, and that startups in this sector raised almost $800 million in 2021 alone.
Having recently polled investors on all things insurance technology, we were curious to see if the market remains as bullish on inline insurance as it was last year — and whether it’s warranted.
Martha Notaras (general partner at Brewer Lane Ventures) stated that she is optimistic about the underlying insurance. “Many insurance transactions are complicated, so switching to another insurance transaction makes a lot more sense.”
Notaras and other investors who spoke with us had reservations about the potential benefits of combining insurance with another purchase.
“We believe in the concept of embedded insurance, but a more measured approach suits investors well when analyzing this business,” said Adam Blumenkranz, partner at Distributed Ventures.
Originally published at Brisbane News Station
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